Oura Ring 4 at 51% Off for Prime Day: Should You Buy at $246 or Wait for Oura Ring 5?
The Oura Ring 4 just hit its lowest price ever during Prime Day 2026. The Gold finish has plummeted to $246 — a staggering 51% off the $499 retail price. Every other color is discounted 35–43%. This is the cheapest any Oura Ring has ever been, and it comes just three weeks after Oura launched the Ring 5 at $399. The question: is the outgoing model at half price the smarter buy, or should you pay nearly double for the Ring 5's new health features?
Best Price
Oura Ring 4 Gold at $246 — 51% off, the cheapest Oura Ring ever sold.
Best Features
Oura Ring 5 at $399 adds blood pressure trends and nighttime breathing analysis.
Our Take
For most buyers, the Ring 4 at $246 is the right call. The Ring 5's extras are nice-to-have, not must-have.
How Much Is the Oura Ring 4 During Prime Day 2026?
Every Oura Ring 4 finish and size is discounted at Amazon through June 26. Here is the full breakdown:
- Gold: $246 (was $499) — 51% off, the deepest discount of any Oura Ring ever
- Brushed Silver: ~$227 (was $399) — 43% off
- Stealth: ~$228 (was $399) — 43% off
- Black: ~$227 (was $349) — 35% off
- Silver: ~$227 (was $349) — 35% off
What Does the Oura Ring 5 Add Over Ring 4?
The Oura Ring 5 launched on May 28 at $399 (Silver/Black) and $499 (Gold/Stealth). Its key new features over Ring 4 are:
- Blood pressure trend monitoring: Tracks relative blood pressure changes over time — not absolute readings, but useful for spotting trends
- Nighttime breathing analysis: Monitors breathing patterns during sleep for better respiratory health insights
- Slimmer design: The Ring 5 is noticeably thinner and lighter than Ring 4
- Improved multi-path sensors: Better accuracy in heart rate and SpO2 readings
Everything else — sleep staging, readiness scoring, temperature tracking, activity tracking, period prediction, and the Oura app experience — is shared between both models. The Ring 4 is not losing any existing features.
Should You Buy Ring 4 at $246 or Ring 5 at $399?
Buy Ring 4 at $246 if: You want the best sleep and readiness tracking in a smart ring at the lowest possible price. The Ring 4 was the consensus best smart ring from its launch through May 2026. At $246, you are paying less than half the price of a Ring 5 for 90% of the health tracking capabilities. This is the right choice for first-time smart ring buyers and anyone who values proven performance over cutting-edge extras.
Buy Ring 5 at $399 if: You specifically want blood pressure trend monitoring or nighttime breathing analysis, or if you prefer the slimmer Ring 5 design. These features are genuinely useful for health-focused users, especially those tracking cardiovascular health. But at $153+ more than the discounted Ring 4, they are premium extras, not essentials.
How Does the Oura Ring 4 Compare to Other Smart Rings?
At $246, the Oura Ring 4 now undercuts every major competitor. The Samsung Galaxy Ring is $399, the RingConn Gen 2 is $299, and the Ultrahuman Ring Air is $349. The main caveat is the ongoing $5.99/month subscription — but even factoring in a year of membership, the total cost of ownership ($318) is still less than a Galaxy Ring. Read our full Oura Ring 4 review and compare all options in our smart ring guide.
Our Verdict: Buy the Ring 4 at This Price
At 51% off, the Oura Ring 4 is the smartest smart ring purchase you can make in 2026. The Ring 5's blood pressure trends and breathing analysis are meaningful additions, but they don't justify paying nearly double for most buyers. If you have been waiting for an entry point into the Oura ecosystem, this Prime Day deal is it. The sale ends June 26, and popular sizes are likely to sell out — especially the Gold finish at the deepest discount. Check the latest Oura Ring 4 prices and see all deals in our Prime Day buying guide.
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Smart Ring FAQ
Common questions about the Oura Ring 4 Prime Day deal
Quick answers to help you decide whether to buy the Oura Ring 4 at 51% off or wait for the Ring 5.
How much is the Oura Ring 4 during Prime Day 2026?
The Oura Ring 4 Gold is $246 (51% off $499), Brushed Silver and Stealth are around $228 (43% off), and Black and Silver start at around $227 (35% off $349). These are the lowest prices ever tracked for any Oura Ring model.
What does the Oura Ring 5 have that the Ring 4 doesn't?
The Oura Ring 5 adds blood pressure trend monitoring, nighttime breathing analysis, a slimmer design, and improved sensors. The Ring 4 still has the same core sleep tracking, heart rate monitoring, SpO2, temperature sensing, and readiness scoring that made Oura the market leader.
Does the Oura Ring 4 still require a subscription?
Yes, both Oura Ring 4 and Ring 5 require an Oura Membership at $5.99/month for full insights after the first month. Without the subscription, you still get basic metrics but lose advanced insights like Sleep Score analysis, Readiness trends, and personalized recommendations.
Is the Oura Ring 4 at $246 a better value than Samsung Galaxy Ring?
At $246, the Oura Ring 4 is cheaper than the Samsung Galaxy Ring ($399) and offers more accurate sleep tracking with a richer app experience. The Galaxy Ring's advantage is no subscription fee and Samsung ecosystem integration. For most buyers, the Ring 4 at this price is the better value.
When does the Oura Ring 4 Prime Day deal expire?
The deal runs through the end of Prime Day on June 26, 2026. Stock on popular sizes and finishes may sell out before then, especially the Gold finish at the deepest 51% discount.