Amazon Developing 'Jayhawk' AR Smart Glasses to Rival Meta — Consumer Launch Targeted for Late 2026

Amazon is entering the smart glasses market. According to a report from Android Central, the company is developing consumer AR smart glasses codenamed "Jayhawk" with a targeted launch in late 2026 or early 2027 — a direct challenge to Meta's dominance in the category.

What We Know About Jayhawk

• Hardware: Microphones, speakers, camera, and a full-color display in one eye
• Display technology: AR display sourced from Chinese firm Meta-Bounds
• Focus: Consumer-oriented with Alexa AI integration
• Timeline: Late 2026 or early 2027 launch

Amazon's Dual Product Strategy

Amazon isn't just building for consumers. The company is simultaneously developing "Amelia" — a separate smart glasses model designed specifically for its delivery drivers. Amazon plans to produce 100,000 Amelia units starting Q2 2026, using the glasses to provide navigation, package scanning, and delivery verification. This dual approach — consumer product plus logistics tool — plays to Amazon's unique strengths.

How It Compares to Existing Smart Glasses

Unlike the Meta Ray-Ban, which has no display at all, Jayhawk will feature a mono-display in one lens — positioning it closer to the Even Realities G1 in terms of AR capability. The timing is notable: Samsung's Galaxy Glasses also launch this summer, meaning the smart glasses market is about to get significantly more competitive.

What This Means for Buyers

More competition is good for consumers, driving down prices and accelerating innovation. However, Jayhawk is still months away with no confirmed specs or pricing. If you want smart glasses today, the current leaders are the Meta Ray-Ban at $379 and the Even Realities G1 for AR notifications. Browse all options in our smart glasses guide.