Apple September 9 Event Invitations Expected This Week — Apple Watch Series 12, Ultra 4, and AirPods Pro 4 on Deck

Apple{"'"}s September event is closing in fast. Based on the company{"'"}s consistent 14-day invitation pattern since 2022, press invitations are expected to land on Tuesday, August 26 — just three days from now — for a Wednesday, September 9 keynote. The preceding Monday is Labor Day, which historically pushes Apple events to Wednesday.

Expected Wearable Announcements

• Apple Watch Series 12: New S12 chip (first real silicon upgrade since 2023), return of the ceramic case option, potential blood pressure notification feature submitted to FDA, and 2,000-nit peak brightness
• Apple Watch Ultra 4: Rumored microLED display option, Touch ID in the digital crown or side button, multi-day battery life, and next-generation health sensors
• AirPods Pro 4: Possibly branded "AirPods Ultra," featuring infrared cameras in the stems for spatial audio calibration and health monitoring, plus the H3 chip

Pricing Signals

Apple Watch Series 12 pricing may jump to $399 (up from Series 11{"'"}s $399 launch), while the ceramic edition could revive the $1,299+ "Edition" tier last seen with the Series 5 in 2019. The Ultra 4 is expected to hold at $799.

What Buyers Should Do Now

If you{"'"}re planning to buy a new Apple Watch, wait until September 9. Current-gen prices will drop further once new models are announced. The Apple Watch Series 11 at $300 and Apple Watch Ultra 3 at $640 will both see clearance pricing. For AirPods buyers, the AirPods Pro 3 at $190 is already a strong deal, but expect deeper discounts post-announcement. Browse all options in our smartwatch guide.