Apple Watch Series 12 Pre-Orders Live on Amazon From $399 as Series 11 Drops to $320

Pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4 are now live at Amazon, Best Buy, and Apple.com, with all models shipping on September 18.

Apple Watch Series 12 Pricing

• Aluminum: From $399 in Space Gray, Black, Light Gold, and Bronze
• Titanium: From $699 in Radiant Gold and Natural

Apple Watch Ultra 4

The Ultra 4 is available for pre-order at $799 in a single titanium finish. All pre-orders ship September 18.

Best Deals on Current Models

With the new generation announced, current-gen prices have dropped to their lowest levels:

• Apple Watch Series 11: $320 on Amazon (was $399) — the lowest price ever for this model. Buy on Amazon
• Apple Watch Ultra 3: $620 on Amazon (was $799) — a $179 discount. Buy on Amazon

Which Should You Buy?

The Series 11 at $320 is the best value in the Apple Watch lineup right now — you get last year's flagship at a 20% discount. If you want the Health Sensing System, Readiness score, and ceramic case options, the Series 12 at $399 is a modest $79 premium. The Ultra 3 at $620 is the smart pick for buyers who want the larger display and multi-day battery but don't need the Ultra 4's thinner case or pending blood pressure feature.