Apple Watch Series 12 and Ultra 4 Pre-Order Discounts Expand: Up to $20 Off on Amazon Before Friday Launch

Two days before launch, Amazon is expanding pre-order discounts on the entire Apple Watch Series 12 and Ultra 4 lineup. These are the first meaningful discounts on Apple's new wearables — and they may not last through Friday's launch day.

Best Amazon Deals

• Apple Watch Series 12 42mm GPS: $389.99 ($9 off)
• Apple Watch Series 12 46mm GPS: $439.99 ($9 off)
• Apple Watch Series 12 42mm Cellular: $489.99 ($9 off)
• Apple Watch Series 12 46mm Cellular: $529 ($20 off)
• Apple Watch Ultra 4 Natural Titanium: $779.99 ($20 off)

Best Buy Trade-In

Best Buy continues its enhanced trade-in offer of up to $325 off when you trade in an eligible Apple Watch. This stacks with their standard pricing but does not combine with Amazon's discount.

Previous-Gen Clearance

If you don't need the latest features, previous-gen prices have dropped significantly: the Apple Watch Series 11 is $319 on Amazon (25% off), and the Ultra 3 is $619 — $180 off its launch price. Both are still excellent watches that run watchOS 27.

Should You Pre-Order Now?

Amazon's $9–$20 discounts are modest but guaranteed — launch-day pricing may revert to full MSRP. If you're set on the new models, pre-ordering now locks in the savings and guarantees Friday delivery. For help choosing between the two, read our Series 12 vs Ultra 4 comparison or check all smartwatches.