Google Fitbit Air Launches Today: $99 Screenless Tracker with Gemini AI Health Coaching

Google has officially unveiled the Fitbit Air — a screenless fitness tracker that strips away the display and leans into passive AI-powered health tracking. At $99, it positions itself directly against the WHOOP 5.0 and marks the biggest shift in Fitbit's identity since Google acquired the brand.

Key Specifications

• Weight: Just 12 grams with strap (5 grams without) — lighter than any competing tracker
• Display: None — all data is surfaced through the redesigned Google Health app
• Sensors: Heart rate, blood oxygen, skin temperature, accelerometer
• Battery: 7-day battery life with fast charging (5 minutes = 1 full day)
• Price: $99 — no subscription required for core features
• Colors: Obsidian, Lavender, and Berry with four strap types (Performance, Active, Elevated, Metal Mesh)

The Google Health Rebrand

Alongside the Fitbit Air launch, Google is rebranding the Fitbit app as Google Health, with a redesigned experience built around Google Health Coach — a Gemini-powered AI assistant that provides personalized health insights, recovery recommendations, and workout suggestions. Fitbit Premium becomes Google Health Premium at the same $9.99/month price.

What This Means for Buyers

At $99 with no mandatory subscription, the Fitbit Air undercuts the WHOOP 5.0 at $239 (which also requires a $30/month membership). If you want a simple, always-on health tracker without a screen, this is now the most affordable option. However, if you want a screen for real-time data, the Fitbit Charge 6 at $119 or Pixel Watch 3 at $247 remain better choices. Browse options in our fitness tracker guide.