Google Pixel Watch 5 Teaser Mocks Apple Watch and Samsung: 'Still Has the Decency to Look Like a Watch'

Google has released a new promotional video for the Pixel Watch 5 that takes a direct shot at both Apple and Samsung. The ad shows the watch slowly rotating while a narrator declares it "still has the decency to look like…a watch" — the company{"'"}s most explicit design critique of its competitors to date.

What the Teaser Shows

The video positions the Pixel Watch 5{"'"}s circular form factor against the Apple Watch{"'"}s rectangular shape and the Galaxy Watch{"'"}s squircle silhouette. Google{"'"}s messaging is clear: a proper watch is round. The Actua 360 display, 3,000-nit brightness, and recycled aluminum case are all showcased during the rotation.

Why Google Is Going On Offense

This is notable because Google has historically avoided direct comparisons with Apple and Samsung in its marketing. The shift suggests confidence in the Pixel Watch 5 ahead of the August 12 Made by Google event. With pre-orders opening August 13 and retail availability on August 20, Google is trying to capture attention before Apple{"'"}s expected September Watch Series 12 announcement.

Does the Design Argument Hold Up?

It depends on your preference. The circular design is traditional and elegant — Rolex, Omega, and most luxury watches are round. But Apple{"'"}s rectangle maximizes screen real estate for text and apps, and Samsung{"'"}s squircle attempts to split the difference. At $399, the Pixel Watch 5 is priced between the Apple Watch Series 11 at $299.99 and the Galaxy Watch Ultra 2 at $699.

See our Pixel Watch 5 pre-order guide, compare Pixel Watch prices, or browse all smartwatches.