Meta Launches $299 In-House Smart Glasses: Adventurer, Fury, and Kylie Jenner Starfire — Ray-Ban No Longer Required

Meta and EssilorLuxottica have launched Meta Glasses, a brand-new AI eyewear line that starts at $299 — $80 less than the Ray-Ban Meta Wayfarer. This is Meta's first time selling smart glasses under its own brand rather than through the Ray-Ban or Oakley partnerships.

Three New Styles

• Meta Adventurer ($299): Clean rectangle shape, available in standard and large sizes — closest to the classic Wayfarer silhouette
• Meta Fury ($299): Bold, thicker frame with a square-leaning design — targets buyers who want a more statement look
• Meta Glasses by Kylie / Starfire ($399): Slim oval frame designed by Kylie Jenner, includes the option to use Kylie's voice as the Meta AI assistant

Specs and Features

• Camera: 12MP with 3K ultrawide HDR video at 60fps — same as Ray-Ban Meta Gen 2
• Battery: 8+ hours of mixed use, with a foldable charging case providing up to 40 hours additional
• Audio: Open-ear speakers with upgraded wind-reducing five-microphone array
• AI: First glasses to ship with Meta AI powered by Muse Spark from Day 1 — smarter answers, visual understanding, and daily task management
• Translation: Live translation now supports 14 new languages including Japanese, Mandarin, Hindi, and Korean
• Fit: Three-way adjustable nose pads and prescription lens support

What This Means for Buyers

At $299, the Meta Adventurer and Fury undercut the Ray-Ban Meta at $379 while matching its camera, battery, and AI features. The main trade-off is brand cachet and frame styling — Ray-Ban still carries more fashion credibility. For buyers who want AI smart glasses without paying for the Ray-Ban name, this is the most affordable entry point yet. Available now at Meta.com, Amazon, Best Buy, LensCrafters, and Sunglass Hut. Compare all smart glasses in our smart glasses guide.