Meta Preps Ray-Ban Gen 3 Launch with Two Models: 'Apparel' for Power Users and 'Bellini' for Prescriptions

Meta is reportedly finalizing two third-generation Ray-Ban smart glasses models for a launch that could come as early as May 2026. The two variants — codenamed Apparel and Bellini — target different user segments while maintaining the screenless design that made Gen 2 a hit.

What's Coming in Gen 3

• Camera upgrade: Meta has acknowledged the current camera is "iPhone 11 era" and aims for iPhone 13-level quality in Gen 3 — a significant leap for photos and video
• Snapdragon AR chipset: New Qualcomm silicon for faster on-device AI processing
• Battery life: 6–8 hours expected, up from roughly 4 hours on Gen 2
• Advanced AI: Real-time object recognition, location awareness, and improved Meta AI integration

Two Distinct Models

Apparel is the flagship model targeting power users who want extended battery life and the full suite of advanced features. Bellini is designed specifically for prescription wearers who want a more discreet, everyday form factor. Both maintain the screenless approach — no heads-up display.

What This Means for Buyers

With Samsung's Galaxy Glasses also targeting late 2026, the smart glasses market is about to get much more competitive. The current Ray-Ban Meta Gen 2 is available at $379 on Amazon, while the Gen 1 is just $224 — a steal if you want to try smart glasses before committing to the next generation. For prescription wearers who can't wait, Meta's existing Blayzer and Scriber models start at $499. Compare all smart glasses in our buying guide.