Oura Ring 4 Hits 51% Off for Prime Day: Gold at $246, Every Color at Record Low

The Oura Ring 4 has reached its deepest discount ever during Prime Day 2026, with some finishes slashed by more than half off their retail price.

Deal Breakdown by Color

• Gold: $246 at Amazon — 51% off $499, deepest discount of any Oura Ring ever
• Brushed Silver: ~$227 at Amazon — 43% off
• Stealth: ~$228 at Amazon — 43% off
• Black: ~$227 at Amazon — 35% off $349
• Silver: ~$227 at Amazon — 35% off $349

Oura Ring 4 vs Ring 5

The Oura Ring 5 launched on May 28 at $399 (Silver/Black) and $499 (Gold/Stealth). The Ring 5 adds blood pressure trend monitoring and nighttime breathing analysis, plus it's slimmer. At 51% off, the Ring 4 is now less than half the price of a Ring 5 with the same core sleep tracking, heart rate monitoring, and readiness scoring.

Should You Buy?

At $246 or less, the Oura Ring 4 is an extraordinary value. The Ring 5's new features — blood pressure trends and breathing analysis — are meaningful additions, but the Ring 4 at half price is hard to argue with for most buyers. If you've been waiting for an entry point into Oura's ecosystem, this is it. Deal runs through June 26. Compare all smart rings in our smart ring guide. Read our full Oura Ring 4 review.