Oura Ring 5 Launches in South Korea August 25 — Taking the Fight to Samsung's Home Market

Finnish smart ring maker Oura is launching the Ring 5 in South Korea on August 25, bringing its flagship health tracker directly into Samsung{"'"}s home market. The move is the boldest signal yet of Oura{"'"}s confidence against its biggest rival, whose Galaxy Ring 2 remains delayed by a patent dispute with Oura.

South Korea Launch Details

• Ship date: August 25, 2026
• Price: ₩630,000–₩780,000 (~$450–$555 USD) depending on finish
• Membership: ₩9,400/month (~$6.70/month) required for full analytics
• Pop-up store: Lotte World Mall, Songpa District, Seoul — open through September 7

Ring 5 Specs Recap

The Oura Ring 5 is 40% smaller than the Gen 4, measuring 6.09mm wide and 2.27mm thick, while quadrupling LED output and increasing signal paths to 12. It tracks 50+ health metrics including sleep, stress, heart rate variability, blood oxygen, and women{"'"}s health cycles.

Why South Korea Matters

South Korea is Samsung{"'"}s strongest consumer electronics market, and the Galaxy Ring launched there first in 2024. Oura{"'"}s willingness to compete on Samsung{"'"}s home turf signals that the patent dispute — filed in November 2025 — has not slowed its global expansion plans. Meanwhile, the Galaxy Ring 2 remains indefinitely delayed.

Should You Buy?

In the US, the Oura Ring 5 starts at $349 on Amazon. It remains the top-rated smart ring for health tracking. If you{"'"}re considering a smart ring, the Ring 5 is the clear leader with no close competition on the horizon. Browse all smart rings.