Samsung Galaxy Unpacked Confirmed for July 25 in London: Galaxy Glasses, Watch 9, and Watch Ultra 2 Expected

Samsung's summer Galaxy Unpacked event is now confirmed for July 25 in London, and it's shaping up to be the company's biggest wearable launch ever — with Galaxy Glasses, Galaxy Watch 9, and Galaxy Watch Ultra 2 all expected alongside the Galaxy Z Fold 8 and Flip 8.

Galaxy Glasses

• Gentle Monster partnership: Samsung's first consumer smart glasses, developed with Korean luxury eyewear brand Gentle Monster and powered by Android XR with Google Gemini AI
• Two models expected: One camera-equipped AI glasses variant and one with a built-in AR display
• Sunglasses design: Features cameras, speakers, and microphones in a fashion-forward form factor weighing approximately 50g

Galaxy Watch 9

• Snapdragon Wear Elite chip: Samsung is switching from its in-house Exynos W1000 to Qualcomm's 3nm chip with dedicated NPU, 30% better energy efficiency, Bluetooth 6.0, and UWB
• Expected price: Starting at $349 for the 40mm model
• AI health features: Enhanced by the Samsung Health AI update already rolling out

Galaxy Watch Ultra 2

• Titanium construction: Premium build with larger battery and exclusive features
• Potential glucose monitoring: Samsung may debut non-invasive blood glucose tracking — a category first for smartwatches
• GPS-only variant: A first for the Ultra line, potentially lowering the entry price
• Expected price: $649-$699 range

What This Means for Buyers

With July 25 now confirmed, the advice is simple: wait if you can. Current Galaxy Watch Ultra prices will drop after Unpacked, and the new hardware — especially the Snapdragon Wear Elite chip — is a meaningful upgrade. If you can't wait, the Apple Watch Series 11 at $259 remains the best deal. Compare all options in our smartwatch guide.