Samsung Unpacked Global Start Times Confirmed: July 22 at 2PM BST from London — Complete Wearable Buyer's Guide

With Galaxy Unpacked just four days away, Sammy Fans has published the complete global start times for Samsung's London event on July 22, 2026. Here is everything wearable buyers need to know about timing, products, and pre-order strategy.

Global Start Times

• London (BST): 2:00 PM
• New York (EDT): 9:00 AM
• Los Angeles (PDT): 6:00 AM
• Central Europe (CEST): 3:00 PM
• Seoul (KST): 10:00 PM
• Sydney (AEST): 11:00 PM

The event will be livestreamed on Samsung.com, Samsung Newsroom, and Samsung's YouTube channel.

Wearables Expected

• Galaxy Glasses: Samsung's first smart glasses, $379–$499, Android XR with Gemini AI, 12MP camera, Gentle Monster and Warby Parker frames
• Galaxy Watch 9: 40mm and 44mm, Snapdragon Wear Elite 3nm chip, expected at $349 (Bluetooth)
• Galaxy Watch Ultra 2: 800mAh battery (35% larger), 5G RedCap, experimental AGEs/antioxidant/vascular load sensors, $699
• Galaxy Buds On: Open-ear clip-on earbuds — may be delayed beyond this event

Pre-Order Strategy

Reservations are already open at Samsung.com for a $30 credit with no obligation to buy. Pre-orders will open immediately after the keynote. Shipping begins August 6. Reserving now locks in the credit — if prices or bundles disappoint, you can simply not proceed.

What This Means for Buyers

Set a calendar reminder for your time zone. Samsung's wearable launches sell out quickly in the first pre-order window, especially with trade-in promotions. If you are considering the Galaxy Watch Ultra 2, the original Galaxy Watch Ultra is available from $225 refurbished. For Apple users, the Apple Watch Ultra 4 arrives in September. Compare all smartwatches in our smartwatch guide.