Samsung Unpacked July 22 in London: Six Devices Confirmed, but Every Price Is Rising

Samsung's biggest product launch of 2026 is confirmed for July 22 in London — the first time Unpacked has left Korea or the United States. At least six devices will be unveiled, but the headline concern is pricing: the global memory crisis is expected to push every device 5-10% higher than its predecessor.

Confirmed Lineup

• Galaxy Z Fold 8: New wide-screen design
• Galaxy Z Fold 8 Ultra: Traditional tall successor
• Galaxy Z Flip 8: Updated clamshell foldable
• Galaxy Glasses: Samsung's first smart glasses ($379–$499 estimated)
• Galaxy Watch 9: 40mm and 44mm ($349+ estimated)
• Galaxy Watch Ultra 2: 47mm with 784mAh battery and Snapdragon Wear Elite ($649–$699 estimated)

The Memory Tax Problem

Samsung itself is the world's largest memory chip manufacturer, but even Samsung cannot insulate its consumer products from the ongoing NAND and DRAM shortage. The same crisis pushed Meta to raise Quest 3 prices by 20% and Apple to increase Vision Pro to $3,699. Analysts expect Galaxy Watch 9 to start at $349 (up from $329) and the Ultra 2 at $649–$699 (up from $649).

What Buyers Should Do

If you're planning to buy Samsung wearables, pre-ordering on July 22 typically locks in the best launch-day deals with trade-in credits. Samsung has historically offered $50–$100 in extra credit during the pre-order window. If rising prices are a concern, the current-gen Galaxy Watch Ultra at $639 offers excellent value. Compare options in our smartwatch guide and smart glasses comparison.