product launchvia TechTimes

Samsung Unpacked July 22 in London: Six Devices Confirmed, but Every Price Is Rising

Samsung's summer Unpacked on July 22 in London will unveil at least six devices: Galaxy Z Fold 8, Z Fold 8 Wide, Z Flip 8, Galaxy Glasses, Galaxy Watch 9, and Galaxy Watch Ultra 2. TechTimes reports the global memory crisis will push prices 5-10% higher across the entire lineup compared to predecessors.

DP
David Park
·3 min read
Share:
Samsung Galaxy Watch Ultra

Featured Product

Samsung Galaxy Watch Ultra

Samsung's toughest watch — Grade 4 titanium, dual-frequency GPS, and Galaxy AI health insights for Android adventurers.

Grade 4 titanium cushion caseGalaxy AI health insightsBioActive sensor (HR, ECG, BIA)

Starting At

$224.99

samsung
4.4 / 5

Samsung's biggest product launch of 2026 is confirmed for July 22 in London — the first time Unpacked has left Korea or the United States. At least six devices will be unveiled, but the headline concern is pricing: the global memory crisis is expected to push every device 5-10% higher than its predecessor.

Confirmed Lineup

  • Galaxy Z Fold 8: New wide-screen design
  • Galaxy Z Fold 8 Ultra: Traditional tall successor
  • Galaxy Z Flip 8: Updated clamshell foldable
  • Galaxy Glasses: Samsung's first smart glasses ($379–$499 estimated)
  • Galaxy Watch 9: 40mm and 44mm ($349+ estimated)
  • Galaxy Watch Ultra 2: 47mm with 784mAh battery and Snapdragon Wear Elite ($649–$699 estimated)

The Memory Tax Problem

Samsung itself is the world's largest memory chip manufacturer, but even Samsung cannot insulate its consumer products from the ongoing NAND and DRAM shortage. The same crisis pushed Meta to raise Quest 3 prices by 20% and Apple to increase Vision Pro to $3,699. Analysts expect Galaxy Watch 9 to start at $349 (up from $329) and the Ultra 2 at $649–$699 (up from $649).

What Buyers Should Do

If you're planning to buy Samsung wearables, pre-ordering on July 22 typically locks in the best launch-day deals with trade-in credits. Samsung has historically offered $50–$100 in extra credit during the pre-order window. If rising prices are a concern, the current-gen Galaxy Watch Ultra at $639 offers excellent value. Compare options in our smartwatch guide and smart glasses comparison.

#samsung#unpacked#july-22#london#galaxy-glasses#galaxy-watch-9#galaxy-watch-ultra-2#memory-crisis#pricing#2026

Go deeper on Samsung Galaxy Watch Ultra

Move from this news update into the key money pages so you can compare pricing, read the full review, and see similar products in context.