Samsung Showcases Galaxy Buds 4, Galaxy XR, and S26 Ultra at 2026 World IT Show

Samsung wrapped up its presence at the 2026 World IT Show in Seoul (April 22–24), giving attendees hands-on time with its latest wearables and devices in an expansive exhibition hall.

Galaxy Buds 4 Series

The headline wearable at the show was the Galaxy Buds 4 Pro, which Samsung announced at Galaxy Unpacked in February. Visitors could test the new earbuds and experience the wider woofer — Samsung says the effective speaker area is almost 20% larger than the Galaxy Buds 3 Pro without sacrificing wearability. Enhanced ANC and adaptive EQ were also demoed. The Buds 4 Pro support 24-bit/96kHz ultra-high-resolution audio — audiophile-grade quality streamed wirelessly.

Galaxy XR Experience Zone

Samsung set up a dedicated section for the Galaxy XR headset, letting attendees try the $1,799 Android XR device with its 3,552 × 3,840 pixels per eye and 4,032 PPI. Samsung also installed Spatial Signage — a glasses-free 3D screen — at the exhibition hall entrance to guide visitors through each product zone.

What This Means for Buyers

If you're considering earbuds, the Galaxy Buds 3 Pro at $132 on Amazon are now the previous generation and a strong value. Galaxy Buds 4 Pro pricing is expected around $249. The Sony WF-1000XM6 at $279 remains the ANC benchmark. Compare all earbuds in our earbuds guide.