Smart Ring Competitors Are Coming for Oura's Crown: RingConn, Ultrahuman, and Others Position as IPO Looms

As Oura prepares for its $16 billion Nasdaq IPO, a growing roster of competitors is racing to capture smart ring market share. A TechCrunch report published September 5 details how companies like RingConn, Ultrahuman, Amazfit, and Dreame are positioning their no-subscription alternatives against Oura's $5.99/month membership model.

The Competitive Landscape

• RingConn Gen 3 ($349): No subscription, 12-day battery, added blood oxygen and stress monitoring. Read our RingConn review.
• Ultrahuman Ring Pro ($479): No subscription, 15-day battery, metabolic score, PowerPlugs insights. See our Ultrahuman review.
• Amazfit Helio Ring: Budget-friendly option designed for fitness-first users
• Dreame AI Ring: Chinese smart home giant entering the wearable ring market
• Samsung Galaxy Ring 2: Still delayed by Oura patent disputes

Market Growth

Smart ring shipments are projected to grow 49% in 2026, driven by consumer demand for discreet 24/7 health tracking without the bulk of a smartwatch. Oura's S-1 filing shows the company sold 3.6 million rings in the past 12 months — but competitors argue the $5.99/month subscription creates an opening for one-time-purchase alternatives.

What Buyers Should Know

For buyers choosing a smart ring today, the decision increasingly comes down to subscription tolerance. The Oura Ring 4 ($349) has the most mature software ecosystem but requires a monthly fee. The RingConn Gen 3 ($349) and Ultrahuman Ring Pro ($479) offer comparable hardware with lifetime free access. With Oura's IPO creating public-market pressure, subscription prices could rise further — making no-subscription rings a safer long-term bet. Compare all options in our smart ring guide.