Smart Ring Shipments Projected to Surge 49% in 2026 as Oura Maintains 74% Market Share

New data from Counterpoint Research confirms the smart ring category is the fastest-growing segment in wearable tech. Shipments surged 49% in 2025, dwarfing smartwatches' modest 6% growth — and 2026 is expected to accelerate further.

Market Share Breakdown (H1 2025)

• Oura: 74% market share — still the dominant leader
• Ultrahuman: 9% — rapid growth driven by Ring Air and Ring Pro
• Samsung: 9% — over 1 million Galaxy Ring units produced
• RingConn: 5% — challenging Oura with no-subscription model
• Others: 3% — Circular, Noise, boAt, Zepp, and others

Edge AI Driving Growth

Counterpoint projects that nearly 80% of wearable devices shipped globally by 2032 will support on-device AI (Edge AI) capabilities. The wearables market could represent a cumulative $1 trillion revenue opportunity between 2025 and 2032, with Edge AI devices accounting for 75% of that value.

Why Rings Are Outpacing Watches

Rings offer a compelling value proposition: 24/7 passive health tracking in a form factor that doesn't compete with jewelry or require daily charging. The arrival of blood pressure monitoring (RingConn Gen 3), 15-day batteries (Ultrahuman Ring Pro), and no-subscription models has expanded the category's appeal beyond early adopters.

What This Means for Buyers

Competition is driving quality up and prices down. The Oura Ring 4 starts at $349 with the best sleep tracking, while the RingConn Gen 2 at $299 offers subscription-free health monitoring. The Samsung Galaxy Ring at $399 integrates deeply with Galaxy ecosystem. Compare all options in our smart ring comparison.