Best Apple Watch Series 12 & Ultra 4 Pre-Order Deals Before Friday (September 2026)
Apple Watch Series 12 and Ultra 4 ship this Friday, September 18 — and you don't have to pay full price. Amazon has quietly expanded pre-order discounts across the entire lineup, with savings from $9 to $20 per configuration. Best Buy is running enhanced trade-in deals worth up to $325 off. Here's every deal worth knowing about before launch day.
Best New Deal
Apple Watch Ultra 4 at $779.99 on Amazon — $20 off before it even ships. First discount ever on this model.
Best Value Pick
Apple Watch Series 11 at $319 on Amazon — still runs watchOS 27 and saves $80+ vs. Series 12.
Best Trade-In
Best Buy offers up to $325 off with enhanced trade-in on eligible Apple Watch models.
Every Apple Watch Series 12 Deal on Amazon
These are the first discounts on the Apple Watch Series 12 since pre-orders opened on September 10. All models ship for Friday, September 18 delivery.
| Model | MSRP | Amazon Price | Savings |
|---|---|---|---|
| Series 12 42mm GPS | $399 | $389.99 | $9 |
| Series 12 46mm GPS | $449 | $439.99 | $9 |
| Series 12 42mm Cellular | $499 | $489.99 | $9 |
| Series 12 46mm Cellular | $549 | $529 | $20 |
Apple Watch Ultra 4 Deal on Amazon
The Ultra 4 starts at $799, but Amazon is already offering the Natural Titanium with Translucent Gray Ocean Band at $779.99 — $20 off. Other Ultra 4 configurations range from $679 (42mm Cellular Natural Titanium) to $729 (46mm), each $20 below Apple's retail price.
Should You Buy Previous-Gen Instead and Save More?
The biggest savings are on last year's models, which are being cleared out ahead of Friday's launch. Both the Series 11 and Ultra 3 run watchOS 27 and will receive software updates for years to come.
- Apple Watch Series 11: $319 on Amazon (was $429) — saves $80+ vs. Series 12. You lose the Health Sensing System, blood pressure trends, and S11 chip, but get the same watchOS 27 experience.
- Apple Watch Ultra 3: $619 on Amazon (was $799) — saves $180 vs. Ultra 4. You miss the redesign, Touch ID rumor, and 50-hour battery, but the Ultra 3's 36-hour battery is still outstanding.
- Apple Watch Ultra 2: $404 on Amazon (was $799) — nearly half off. Best value if you want rugged durability without paying for the latest sensors.
Best Buy Trade-In: Up to $325 Off
Best Buy's enhanced trade-in program offers the biggest potential savings. Trade in any eligible Apple Watch and get up to $325 in credit toward a Series 12 or Ultra 4. The credit amount depends on the model and condition of your trade-in. This does not stack with Amazon's discount — it's an either/or decision.
If you have an Apple Watch Series 8 or newer in good condition, Best Buy's trade-in will likely save you more than Amazon's $9-$20 discount. If your old watch is a Series 7 or earlier, the trade-in value will be lower, and Amazon's guaranteed discount may be the better bet.
Our Recommendation: Which Deal to Take
If you want the newest features: Pre-order the Series 12 or Ultra 4 on Amazon now. The $9-$20 discount is modest but guaranteed, and you'll have your watch on launch day Friday. Read our Series 12 vs Ultra 4 comparison to choose between them.
If you want the best value: The Series 11 at $319 is the smartest buy. It's $80 cheaper than the cheapest Series 12, runs the same software, and still has excellent health tracking. Compare all options in our smartwatches guide.
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Apple Watch Deals FAQ
Common questions about Apple Watch pre-order deals
Quick answers about pricing, trade-ins, and whether to buy now or wait.
What is the best deal on Apple Watch Series 12 right now?
Amazon has the Apple Watch Series 12 46mm Cellular at $529, which is $20 off Apple's price. The 42mm GPS model starts at $389.99, saving $9. These are the first discounts on the brand-new Series 12.
Is the Apple Watch Ultra 4 discounted anywhere?
Amazon is selling the Apple Watch Ultra 4 in Natural Titanium at $779.99, a $20 discount from the $799 MSRP. Best Buy offers up to $325 off via enhanced trade-in on eligible Apple Watches.
Should I buy the Apple Watch Series 11 instead to save money?
The Apple Watch Series 11 has dropped to $319 on Amazon, a 25% discount. It runs watchOS 27 and is still an excellent watch, but it lacks the Series 12's new Health Sensing System, S11 chip, and blood pressure trend tracking.
Will Apple Watch Series 12 prices drop further on Black Friday?
Historically, new Apple Watch models see $20-$30 discounts on Amazon by Black Friday. If you can wait two months, you might save an additional $10-$20, but stock of popular configurations may be limited by then.
When does the Apple Watch Series 12 ship?
Apple Watch Series 12 and Ultra 4 ship and arrive in stores on Friday, September 18, 2026. Pre-orders placed now on Amazon should arrive on launch day.