Apple Watch Ultra 3 Drops to $699.99 — $100 Off, Lowest Price of 2026 Ahead of Prime Day

The Apple Watch Ultra 3 has dropped to $699.99 at Amazon — a $100 discount from the $799 retail price and the lowest price tracked in 2026.

Deal Details

• Model: Apple Watch Ultra 3 (49mm GPS + Cellular) — Black Titanium Case with Black Ocean Band
• Price: $699.99 (was $799) — $100 off, lowest price of 2026
• Where: Amazon — arrives before Father's Day (June 22)
• Other models: Most other Ultra 3 color/band combinations are seeing $50 off, making the Black/Black Ocean Band the standout
• Previous low: $640 via Amazon Resale (open box); this is the lowest new-in-box price tracked

Should You Buy Now or Wait for Prime Day?

Prime Day starts June 23 — one week away. The Ultra 3 could potentially drop another $20–30 during the official event, but $699.99 is already a strong price for Apple's most capable watch. With the Apple Watch Ultra 4 coming in September, current Ultra 3 prices will continue declining through fall.

What This Means for Buyers

At $699.99, the Ultra 3 undercuts the Samsung Galaxy Watch Ultra at $639 in terms of value per feature. If you want the most rugged, longest-lasting Apple Watch, this is a solid entry point. Budget-conscious buyers should compare the Series 11 at $299 — it shares most health features at less than half the price. See all options in our smartwatch guide.