Bose QuietComfort Ultra Earbuds 2nd Gen Drop Back to $249 on Amazon — Matching Prime Day Low

The Bose QuietComfort Ultra Earbuds 2nd Gen are back to $249 on Amazon — a $50 discount that matches their Prime Day low price. The deal is live across all five colorways: white smoke, deep plum, desert gold, midnight violet, and black.

Why This Deal Matters

The QC Ultra 2nd Gen launched in June 2026 at $299 and have already been called "the best-sounding earbuds available" by SoundGuys. At $249, they{"'"}re cheaper than the first-generation QC Ultra Earbuds were at launch ($299) while delivering meaningfully better ANC and a new CustomTune 2.0 personalized audio profile.

How They Compare at $249

• vs. AirPods Pro 3 ($199): Bose wins on sound quality and ANC depth; AirPods win on Apple ecosystem integration and hearing aid feature. See AirPods Pro 3 prices
• vs. Sony WF-1000XM6 ($249): Same price, both excellent — Bose edges on ANC, Sony edges on battery life. See Sony XM6 prices
• vs. Samsung Galaxy Buds 3 Pro ($140): Samsung is $109 cheaper with FDA-cleared hearing aid coming Q4. See Galaxy Buds 3 Pro prices

Should You Buy?

If sound quality is your top priority and you don{"'"}t need Apple or Samsung ecosystem features, $249 for the QC Ultra 2nd Gen is the best deal in premium earbuds right now. This price has only appeared twice — during Prime Day and now. Bose{"'"}s own website discount of $30 off doesn{"'"}t match Amazon{"'"}s $50 savings.

Compare all options in our best wireless earbuds guide or Bose QC Ultra 2nd Gen vs AirPods Pro 3. Browse all earbuds.