EssilorLuxottica Q2 2026: AI Smart Glasses Revenue Nearly Doubles as Ray-Ban Meta Tops 7 Million Units

EssilorLuxottica released its Q2/H1 2026 financial results on July 28, revealing that AI smart glasses revenue nearly doubled year-over-year. The Ray-Ban Meta and Oakley Meta lineups have now topped 7 million units sold, making smart glasses one of the fastest-growing consumer electronics categories in history.

The Numbers

• H1 2026 revenue: €14,818 million, up 9.7% at constant exchange rates — marking the third consecutive quarter of double-digit growth
• Adjusted operating profit: Up 15%, with margin rising 80 basis points to 18.9%
• Free cash flow: €1.07 billion — the best half-year figure in five years
• Smart glasses market: Circana estimates 233% growth to ~$436 million in the twelve months through May 2026
• Meta market share: Over 69% of the smart glasses segment, per IDC

What's Driving Growth

The surge is powered by the Ray-Ban Meta ($379) and its premium Display variant ($799), both of which received major AI upgrades this summer including the Muse Spark AI model. EssilorLuxottica is also investing in waveguide manufacturing for future display-equipped glasses, signaling its commitment to the category beyond audio-only frames.

What This Means for Buyers

Revenue doubling means more investment, more competition, and eventually lower prices. Samsung's Galaxy Glasses launch this fall at $379–$499 will be the first real challenger to Meta's dominance. For buyers, the best play is either grabbing the Ray-Ban Meta at $379 now or waiting for Samsung and next-gen Meta models expected at Meta Connect in September. See our smart glasses guide for all current options.