Meta & EssilorLuxottica Plan to Double Smart Glasses Production
With Ray-Ban Meta demand surging, Meta and its manufacturing partner are weighing a major capacity expansion to meet supply needs.
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Meta and its manufacturing partner EssilorLuxottica are reportedly in discussions to double smart glasses production capacity, according to PYMNTS. The move would be a direct response to surging demand for the Ray-Ban Meta lineup — a product that has consistently sold out in popular colorways.
Why This Matters
Production capacity has been the quiet bottleneck in smart glasses adoption. Ray-Ban Meta frames are manufactured at EssilorLuxottica's facility in Italy, and scaling optical-precision hardware is far more complex than scaling consumer electronics. Doubling capacity could mean more consistent availability and potentially lower prices over time.
Context: Gen 3 and Beyond
The timing aligns with Meta's broader push ahead of what sources describe as a Gen 3 Ray-Ban Meta launch and the introduction of the new Scriber and Blazer prescription-first models. With more SKUs entering the lineup, production expansion makes strategic sense.
For consumers, this is a positive signal: supply constraints that have frustrated buyers — especially for limited-edition colorways — may ease in the second half of 2026. Keep an eye on our Ray-Ban Meta price tracker for availability updates.
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