Snap Confirms September 16 LA Launch Event for $2,195 Specs AR Glasses After Blowout Q2 Earnings

Snap has officially confirmed September 16 as the launch event for its $2,195 Specs standalone AR glasses, revealed during the company{"'"}s Q2 2026 earnings call. CEO Evan Spiegel will deliver the first in-depth public demo at an event in Los Angeles at 4 PM PT, livestreamed on specs.com.

What We Know About the Event

• Date: September 16, 2026, 4 PM PT (7 PM ET)
• Location: Los Angeles, with livestream on specs.com
• Attendees: Developers, creators, and media — among the first outside Snap to wear the shipping hardware
• Demo scope: AI assistance, work tools, entertainment, and shared AR experiences

Q2 Earnings Give Snap Runway

Snap{"'"}s Q2 results bolster confidence in the hardware bet: revenue hit $1.60 billion (+19% YoY, beating consensus), and adjusted EBITDA surged to $249.6 million — up from $41.3 million a year ago. The company has spent an estimated $3 billion developing Specs over the past decade.

Specs Hardware Details

Specs are standalone AR glasses powered by two Qualcomm Snapdragon processors with hand and eye tracking, transparent displays overlaying digital content on the real world, and a 4-hour battery life. Preorders opened at AWE in June with a $200 refundable deposit; shipping is confirmed for fall 2026 in the US, UK, and France.

How It Compares

At $2,195, Specs sit between the Ray-Ban Meta Gen 2 ($379) and the Apple Vision Pro ($3,499). Unlike Ray-Ban Meta{"'"}s camera-and-audio approach, Specs offer true AR with see-through displays — closer to Vision Pro in ambition but in a glasses form factor. The full Specs buying guide has more detail. Browse all smart glasses.