Snap Specs Launch Event Live Today at 4PM PT: Shipping Date and Hands-On Details Expected
Snap's SPECS launch event takes place today, September 16 at 4PM PT in Los Angeles, with a livestream at specs.com/launch. CEO Evan Spiegel will demo the $2,195 standalone AR glasses publicly for the first time, and attendees will be the first outside Snap to wear shipping hardware. A concrete shipping date is expected — reports point to mid-October.
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Today is the day. Snap's launch event for SPECS — its $2,195 standalone AR glasses — takes place today, September 16 at 4:00 PM PT in Los Angeles. A livestream will be available at specs.com/launch.
What to Expect
CEO Evan Spiegel will deliver the first in-depth public demo of SPECS hardware and software, showcasing AI assistance powered by OpenAI and Google Gemini, productivity tools, entertainment, and shared AR experiences. Attendees will be the first people outside Snap to wear shipping hardware.
Shipping Date Incoming
While SPECS pre-orders have been open since June at a $200 refundable deposit, the listing still says "Fall 2026." Reports suggest today's event will announce a concrete shipping date, likely in mid-October for the US, UK, and France. The glasses come in two sizes (47mm and 52mm) with up to four hours of mixed-use battery life.
Hardware Highlights
- Two Qualcomm Snapdragon processors — one for computer vision, one for AR apps
- Hand and eye tracking with transparent AR displays
- Standalone operation — no phone tether required
- Built-in browser and AI assistance via OpenAI and Google
Should You Watch?
At $2,195, SPECS are a developer-tier product — not competing with the $379 Meta Ray-Ban on price. But today's event will reveal whether the AR experience justifies the premium. Tune in at 4PM PT at specs.com/launch. For more context, read our Snap Specs preview or browse all smart glasses.
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